Promedica International Unveils New Corporate Identity to Reflect Emphasis on People, Process, Performance

Costa Mesa, California – October 29, 2008 - Promedica International (PMI), a contract research organization (CRO) providing services to the medical device, biotech and pharmaceutical industries, unveiled today a new corporate identity program to more clearly reflect the manner in which signature services are provided - through ongoing emphasis on People, Process and Performance.

"Working with people is a fundamental component in the delivery of our services", said Ellen Palo, president and CEO. "Our staff members must regularly interface with our clients, clinical study sites, industry consultants and regulatory agencies to achieve a successful project outcome. Working across a range of corporate cultures, medical specialties and geographies, this interface requires knowledge, skill and sensitivity."

PMI's project teams are supported by processes developed to optimize project performance. The company has a history of significant commitment to software and information technology systems, which allow for state-of-the-art clinical study data and program management systems. Additionally, PMI is one of very few CROs that have received ISO 9001:2000 certification. The company maintains a formal quality management system (QMS) that includes procedures for services provided, a plan for processing corrective and preventive actions and a commitment to continual improvement in its operations.

"As a service organization, our 'product' is our performance", said Ms. Palo. "We are delighted to note that our project teams score well above average in regular surveys of clients and study sites." An additional vote of confidence in PMI's performance is apparent in the company's mix of new projects. Almost 90% of these projects come from repeat business and industry referrals who say they like working with PMI because of the company's priority service, extensive experience, responsiveness, professionalism and accountability.

The new corporate identity will be implemented through a transitional process over the coming months, which will include marketing materials, trade shows, corporate stationery and the company's website.

About Promedica International
Promedica International (PMI) is a privately held corporation with headquarters located in Costa Mesa, California. Founded in 1985, the company provides specialized clinical research services to the medical device, biotech and pharmaceutical industries. ISO 9001:2000 certified and servicing a range of medical specialties and therapeutic areas, the company has extensive experience in clinical study services for medical device and ophthalmology projects.