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Gathering information regarding product performance is necessary
to place it in the market with existing competitive player.
PMI staff and consultants have extensive experience with medical
product marketing and management across a variety of therapies,
such as implantable devices, patient monitoring equipment,
drug delivery systems, topically administered drugs and more.
Working with PMI can facilitate the development of optimal
positing and sales materials to help you assess appropriate
market penetration objectives and develop supportive strategies
and tactics.
Our Product Assessment Services include;
- Assessments of product features and benefits
- Bench testing – in comparison with competitive
product(s)
- Coordination and support activities for clinical investigator
or KOL publications
- Set-up/implementation of marketing clinical studies more...
PMI’s established clinical study management, data
management and medical writing capabilities can easily
be applied to medical marketing studies to gather supplemental
data in support of our clients’ marketing plans.
There are many benefits to outsourcing your medical marketing
studies to PMI - our 20+ years of experience managing
clinical programs, our expert resources and procedural
efficiencies, our established investigator relationships,
and our ability to anticipate problems and provide insights
to help you make informed decisions.
Our experience includes marketing studies evaluating competitive
product performance, assessing new product impact on standards
of care, market seeding studies, and evaluations of possible
claim expansion. We understand the unique challenges and
financial implications of studies designed to support
marketing goals and work to deliver professionally administered,
cost-effective, quality outcome data in an accelerated
timeframe.
Our Marketing Study Management services
include:
- Protocol development
- Site identification/recruitment
- Study management
- Data management/analysis
- Study report/manuscript/poster/presentation development
- Review of insurance reimbursement issues
- Development of pricing strategies
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